Automotive Color Trends for 2019
by admin on February 25, 2019 in March 2019
Consumers often choose conservative colors for automobiles, such as white or black, green has historically been an incredibly popular color choice, particularly in the ‘90s. When the year 2000 approached, preferences shifted to more neutral options, making green’s popularity almost non-existent. Green continues to make up a small percentage of the current overall color preferences for 2019, future trends in the automotive industry are reflecting the popularity of green in home décor and wall colors, furniture and more.
In response to the continued demand for color innovation in automotive coatings, PPG has introduced more than 60 exterior shades to manufacturers for consideration in styling 2018-2019 model year vehicles. Titled “Colorography,” the collection includes five palettes:
- Hyper HD is a colorful and impactful theme that welcomes self-expression, performance and modern technology. The palette includes an extroverted blend of virtual and real-world enhanced color – a mix of dazzling bright hues with the layered effects of tinted clears and tri-coats. LAUNCH PALETTE
- IM Perfect is a global trend named as a play on words, celebrating the perfection of imperfections and authenticity in individuals living their best lives and focusing on their uniqueness with an emphasis on wellness. This more organic palette is influenced by nature, with somewhat subdued hues such as foliage greens as well as copper and brass metal tones. LAUNCH PALETTE
- Knight’s Watch is a stronghold theme providing sturdy reassurance for safety and security through traditional colors representing refuge and confidence. Like a silent guard, the visual code of this palette communicates strength and protection with dark, dramatic jewel tones and blackened metal shades.LAUNCH PALETTE
- Lucid Dreams reflects calmness, sensitivity and privacy, portraying a refuge from technology overload with fluid, graceful design. The palette consists of pastel tones with slightly more color as interpreted in metallic whites, mint greens, anodized gold/beige tones and sky blues. LAUNCH PALETTE
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