While white has been a dominant car color of choice for the past little while, consumer preferences may be shifting. As we start looking to the 2017-2018 car models, the color blue seems to be making a big comeback!
Jane Harrington, PPG manager, color styling, automotive original equipment manufacturer (OEM) coatings, explains that in 2016, the color blue among consumer cars has increased by 3% in the luxury, midsize, and compact car market.
Not only has blue been seen more on the road, it’s made a major comeback to carshows, including the noticeable increase over the last 3 years at the North American International Auto Show in Detroit. Everything from concept vehicles to new model revealed sports cars were in blue! These include the Porsche 911 Targa in Saphirblau in 2014 and the Ford GT SuperCar, Mustang, Fusion and Focus in a striking layered blue in 2015. At the 2016 show, the beautiful Buick Avista concept vehicle captured the EyesOn Design award in an amazing Deep Sapphire Blue.
Blue is a very versatile color for the automotive market, because subtle shifts in hue and chroma, and the flake appearance of a blue coating can do a lot to enhance a vehicle’s style or distinguish a brand, according to Harrington.
With an increase in blue cars on the road, your shop will need to increase the same color stock in your shop! Lucky for you, our team at Martin Auto Color knows the best paint options for you and have always been proud to offer the finest PPG Automotive Paints and Refinishing products, as well as others. Visit us at a Martin Auto Color location near you to learn more about our products and services! Our trained sales and tech teams regularly hold clinics in custom painting techniques, product training and provide operations best practices in the areas of process evaluation, inventory management and advanced data evaluation to our auto body partners. We hope to hear from you soon!