Banner Image

Automotive Color Trends

Automotive color trends vary throughout the years. The nineties brought about great popularity among green cars, while neutral colors such as silver and white have raised the ranks during the past decade.

According to automotive paint supplier BASF Coatings’ annual color trends report, deep and non-saturated blues emerged as the top color trend among a 65-color recommendation for automakers.
Blue has a calming effect and strong correlation with natural things. This, combined with the effect of technology on a person’s mood, may play a role in the gaining popularity among automotive consumers.
While these shades aren’t readily available just yet, automakers such as Tesla Inc. are already adopting the new trend. According to MarketWatch, they debuted three new colors last year — a glossy black, a dark silver and a deep blue — after determining those hues were the most popular among their buyers.

According to research conducted by PPG, 60 percent of consumers identified color as a major factor in their vehicle-buying decisions. Automakers continue to sell a vast majority of cars (nearly 75 percent) in conservative colors such as white, black, gray and silver despite trending automotive paint color.

There is still a continued demand for color innovation in automotive coatings. PPG has introduced more than 60 new exterior shades to manufacturers for consideration when producing 2018 – 2019 models.

Color Trends by Region

North America
In North America, white remains most popular exterior automotive color (23 percent), followed by black (19 percent), gray (17 percent), silver (15 percent), red (10 percent) and blue (8 percent).
South America
In South America, again, white leads in popularity (36 percent), followed by silver (31 percent), black (11 percent), gray and red (tied at 9 percent each), and blue (2.5 percent).
Europe
In Europe, white remains most popular (31 percent), followed by black (18 percent), gray (16 percent), silver (12 percent) and blue (9 percent).
Asia Pacific
In Asia Pacific markets, white remains most popular (44 percent), followed by black (16 percent), natural and silver (tied at 10 percent each), and gray (7 percent).

Despite your color preference, Martin Auto Color has a plethora of hues and automotive refinishing products to choose from.

For more helpful advice or information about our automotive refinishing products, contact a Martin Auto Color location near you!

LATEST UPDATES

Post Image

Auto Events in Southern California in February

Take a peaceful drive around Southern California and partake in some of these exciting auto events. Whether it’s going back in time or heading into the future, you’ll enjoy doing what you love the most. We all need some car therapy. Please call before attending any community events. It is [...] Read More..

Post Image

Auto Events in San Diego, CA and Surrounding Areas in February

Get your keys and visit some of these car enthusiast events in San Diego and surrounding areas. Whether you like classic cars, custom paint, exotic cars, or hot rods…these events have it all, including donuts and coffee! Please call before attending any community events. It is likely that they will [...] Read More..

Post Image

Auto Events in Northern California in February

Northern California has a lot of exciting auto events to choose from. If you are looking for an early morning brisk drive with coffee, donuts, and cars or an evening night out with entertainment, raffles, and food…choose from any these car enthusiast events. Yep! Cars…cars…and even more cars! Please call [...] Read More..