It only makes sense that by dangling “unbelievably low” paint prices in front of your customers and zipping the product over to the auto body shop in record time, is a sound strategy for increasing sales and building business. Right? Not necessarily the case. At least, not in the long term.
Why is this? It seems so logical and a sound business strategy.
As they say, life is a marathon, not a sprint. If you’re in this business for the long-haul, the way to secure long-term success is to stop acting like a pizza delivery service and promising your customers paint in thirty minutes or less, or it’s free. This prevalent trend is crippling the industry and, if it continues, it will eventually cripple your business as well.
Our industry is trying to turn jobbers into delivery services, and nothing more. Any jobber knows that lowering prices can turn a short-term profit, but, by offering something more than just product, eventually will make more money in the long run. The message is: Build business by offering quality service and premium PPG products.
But that’s not all. Now, take that strategy to the next level and you’re setting the foundation for true success. By reaching beyond the “paint supplier” mentality and offering your customers strategic business solutions to help them succeed and increase profits, you will also reap the benefits.
We have an expert sales and tech team with over 30 years’ experience in the industry who can train your staff in proper PPG paint application techniques that you can pass along to your customers, along with critical profit-building solutions like providing operations best practice in the areas of process evaluation, inventory management and advanced data evaluation. All of this leads to more productivity and increased profits for the shops. You have now elevated your jobber status from “delivery” service to “business consultant,” and along the way you have demonstrated your loyalty to your customers. THAT, is something your competition is NOT offering, and in the end will win you more clients and increase business.
Visit Customer Reporting to learn how to take your business to the next level, or call our corporate office today.
Martin Auto Color
618 San Fernando Road
San Fernando, CA 91340
Ph: (818) 365-3727
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