Banner Image

Jobbers Should Deliver More Than Just Paint

jobber

It only makes sense that by dangling “unbelievably low” paint prices in front of your customers and zipping the product over to the auto body shop in record time, is a sound strategy for increasing sales and building business. Right? Not necessarily the case. At least, not in the long term.

Why is this? It seems so logical and a sound business strategy.

As they say, life is a marathon, not a sprint. If you’re in this business for the long-haul, the way to secure long-term success is to stop acting like a pizza delivery service and promising your customers paint in thirty minutes or less, or it’s free. This prevalent trend is crippling the industry and, if it continues, it will eventually cripple your business as well.

Our industry is trying to turn jobbers into delivery services, and nothing more. Any jobber knows that lowering prices can turn a short-term profit, but, by offering something more than just product, eventually will make more money in the long run. The message is: Build business by offering quality service and premium PPG products.

But that’s not all. Now, take that strategy to the next level and you’re setting the foundation for true success. By reaching beyond the “paint supplier” mentality and offering your customers strategic business solutions to help them succeed and increase profits, you will also reap the benefits.

We have an expert sales and tech team with over 30 years’ experience in the industry who can train your staff in proper PPG paint application techniques that you can pass along to your customers, along with critical profit-building solutions like providing operations best practice in the areas of process evaluation, inventory management and advanced data evaluation. All of this leads to more productivity and increased profits for the shops. You have now elevated your jobber status from “delivery” service to “business consultant,” and along the way you have demonstrated your loyalty to your customers. THAT, is something your competition is NOT offering, and in the end will win you more clients and increase business.

Visit Customer Reporting to learn how to take your business to the next level, or call our corporate office today.

Martin Auto Color

618 San Fernando Road

San Fernando, CA  91340

Ph: (818) 365-3727

Want to know what's new?

LATEST UPDATES

Post Image

Auto Events in Los Angeles and Surrounding Areas in November

November is a busy month with holidays and preparing for the winter months and we are outside a little less. Get outside in Los Angeles and surrounding areas and get some fun events under your belt before it gets into the busy holiday season. Spend some time with family and [...] Read More..

Post Image

Auto Events in Northern California in November

Looking for some excitement in Northern California that involve all your favorite cars? Well, there are plenty to choose from! Get out and enjoy any of these automotive gatherings big and small in Northern California in November. Go blow some smoke and have some fun!   The NorCal Stangs Meet [...] Read More..

Post Image

Auto Events in Rancho Cucamonga California and Surrounding Areas in November

Weather is getting cooler, and winter is on its way. November is a good time to get some outside events in before the holidays become all-consuming. Take a trip to your destination of choice including some exciting car events in Rancho Cucamonga, California and surrounding areas. Get on the road [...] Read More..