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PPG Announces their Automotive Color Palette for 2020 Models

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Inspired by nature, fashion, society, interior and industrial design, new pigment technology, and the international auto shows, PPG’s announces their new “Kulture” collection for 2020 automotive models!

The “Kulture” collection includes a wide array of 70 new colors across 4 color-story trend palettes to speak to any consumer’s desires. These include:

  • HourGlass – this palette is meant to evoke nostalgia for classic design but to also refocus it for the contemporary world. It consists of heritage colors such as royal blues, olive greens, refined browns and traditional reds.
  • ES/Sense – this palette was created to reflect the idea that “less is more,” where simple, pure design and living in the moment are key. The subtle pastel and ceramic hues in varying degrees of saturation suggest a reaction against overexposure to social media and technology.
  • IMpower – this palette is a response to new ways of thinking, as well as new codes for design. It is a balance of extremely chromatic colors and complex subdued tones.
  • Biocentric – this palette unifies the pursuit of an organic lifestyle with the emerging trend of space exploration. It offers a palette of nature-inspired hues with deep galactic tones.

As the new car models begin their manufacturing cycle, we can’t wait to provide these colors and story-trends in our locations all over Northern and Southern California, as well as in Nevada. We’ll be keeping an eye out for them, so follow us to stay on top of this news.

For more information on PPG Automotive refinishing products, contact a Martin Auto Color location nearest you to speak to one of our experts on how we can help you!

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